Why are so many small business owners scared of "selling" it seems to strike fear into the hearts of otherwise sane human beings. It also seems that for small business owners it's about selling being a necessary evil.
Unless this state of mind changes it will always be a problem - think about it you set up in business because you believed that you were really good a something, it does not matter what that something is, now you don't feel confident in telling anyone about it with passion. That's all selling really is... finding out what your prospect wants and finding out if your product or service will do that for them if it does then for gods sake tell them what you believe it will do. Shyness is not an attractive quality in anything but small pet rodents. Be confident and moreover be proud of what you can do for your clients. Tell them what you have done for others in the same situation as them and there you have it... You are a salesperson.
Keep the faith!
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