One of my longer standing clients gets me to devise and run a PR project the one I have been running this year is an expansion of last years. A number of local junior schools were invited by the company to get involved in designing a reflective armband - the theory being that if the children designed it themselves or at least had some input into the process they would be much more likely to wear the object than if it was just a plain one colour armband. Local schools would get a boost by working with local business and the business would get a bit of positive PR from the project. Hands down winners in every category. This year over 3,000 children took part from 15 schools that is three times last years and of course I was not prepared for the increase in workload so things have run over by about three weeks. This morning I delivered 2,000 of the things and am about to finish off this afternoon. The armbands have broken free from their bags in the boot of my car and being snap-wraps with a mind of their own they have taken over the car, wrapping and snapping every time I open the door! Its like have a rotweiller puppy in the back of the car. I will be glad when today is over. Everything involving school children seems to be fraught with problems. Ensuring that the armbands are not going to take it upon themselves to strangle the child or give a false sense of security and get the little darling hit by a truck!
If we can get throught the winter without litigation I will be pleased.
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