More & more mixed business groups are sprouting up but are they putting up barriers to growing their members businesses by not recognising and dealing with the fundamental differences in the way that men & women promote themselves.?
2014 could be the year where we abandon equality and embrace relationship marketing. Entrepreneurs, by nature are resilient and confident with a naturally high business drive this can appear to be aggressive and overly forceful. Each gender has this trait so it's not the sex it's the mind!
Without this drive things would almost certainly stay as they are.
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