Whoops
where did they go?
What have Clintons Cards, Comet, Jessups, HMV and
Blockbuster all got in common? These were shops with their plans firmly fixed
in 1983 not 2013!
Some commentators have said that they didn’t embrace the
internet and failed to gauge shopping trends correctly now that there is an
increase in on-line spending on a range of goods from big ticket electrical items
through to the usual stuffed through the post clothes, books, cds and dvds and
more specialist delivery items such a food and certain white goods. Once upon a
time the only home delivery item was flowers from the interflora florist who came round in a little van on special occasions.
Unfortunately that is not the whole picture. Even when companies have a
substantial web presence they can still disappear only it can take a while for
anyone to notice. Losing a big high street store can be a bit like losing a
front tooth – it really notices!
I see the real problem as more of management one most of those
who go out of business do so because the planning is either nonexistent or
painfully short term. A good business plan is a flexible and living document
that adapts to the changing times but always has an eye on the future is should
support and advise the decision making process and be there on those cold dark
nights when things are going so badly wrong that all you want to do is get a
proper job.
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