Thursday, February 2, 2012

The Million Pound Front Bench where did it come from

Lets take a look at the new programme I have just launched its called creating unfair advantage is works on the principle that who you know is far more powerful than what you know. We all work really hard at gaining the right reputation and the right qualifications to try to impress. Impress who and why I ask. If it is to impress your mother then you don't necessarily need qualifications you just need to have respect and care about your family. I have been told in the past that referrals come from people who know you, trust you and care about you but then do you know I have never got a piece of business from my Mother so either she doesn't fit into the trusting caring or knowing categories or that statement is clearly wrong. Don't worry if you haven't got business from your nearest and dearest its not because they don't love you it's because they just don't get it. What do you want from a relationship (family aside)? We know that no one works for money alone on a list of one to ten most people put monetary gain at about three or four with the odd delusional putting it at one. Number one is peer group recognition - you want your co-workers and people you do business with or for to think that you are great at what you do and really fun to be around and someone they would recommend to anyone that's listening. Unfair Advantage is the ability to manipulate and leverage this relationship to the benefit of both parties the good old win/win relationship sometimes unbalanced but similar to winnish/winnish generally. Look at the UK top table in politics and business - same or similar schools (educational standards are totally unimportant here) same language same skiing holidays same summers on the same yachts. Time to leverage and build relationships then. Business can be the same you just need to work at it and I can show you how.

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