How Much?

Third attempt at getting this one up...
I see many clients on a weekly basis and I can categorically state that nearly every one of them must feel sorry for their customers - so sorry in fact they charge them so little it's hardly worth being in business. You started up in business because you believed that someone out there would pay you for your skill or product then you undermine your offering by putting the wrong price on it.
Just stop and think. It's now time to review your prices and put them UP!!
I recently sat with a client who after working through the basic figures found out he was charging less than his car mechanic but with much higher overheads.
People do want what you have to offer and if you are too cheap you undermine yourself. Pricing right is so important that you do need to understand it and if you don't then get help from someone who does...
Have the confidence to value what you do - if you don't who the hell else will!