We can log this one under the "strange but true" heading. We spend a lot of money both asking for referrals and promoting ourselves and it does not always give us payback!
We all have loads of potential customers who cannot yet afford what we do or are not in a position to make the best of it if they could. Sell them something small but useful to them that gives them a taste of what you could do for them if you had the chance on the explicit understanding that they should sing your praises at every opportunity - social or business
Getting yourself noticed by giving away something for free go hand in hand.
Sometimes we have to teach our future customers and clients just what it is we do of value.
1 comment:
You write very well.
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