Longevity

How does this work? Some companies last less than a year some last for over 100 years. The stats on those that start up & die are really scary. How many businesses give me a ten or fifteen year plan? I can say about none!
If you dont think intend to be around in ten years then dont plan to be and that usually works.
I have a guilty secret I am going to share with you - on Saturday I travelled up to London to attend a concert at the Albert Hall now this was not just any concert this was to see one of the best R&B bands of the 70's Earth Wind and Fire and despite the emotional memory link to the music I was enthralled at the energy and stagecraft of a group of men who had been doing this for over 40 years.
Now we all know that longevity in the popular music industry is rare they are getting more numerous and health care for the aged improves and drug use declines with age. We have The Rolling Stones and many groups who only intended to be around for a moment in time. Least said about Sir Cliff the better...
My point is that not one of these groups planned for this but certainly have more than their fare share of talent and tenacity and resistance so they are still there more important what they do is still valued regardless of fashion tastes they seem to overcome that. While sitting being thoroughly entertained by these gentlemen a thought struck me they started out not for fame or money but because they loved what they did and they found they were good at it. I couldn't envisage 60 year old One Direction managing to keep me entertained in the future - but then that seems to be beyond them now...
Life as though today is the only day in your life but plan for the next 30 years just in case your still around tomorrow when the sun comes up.