I was talking to a client trying to explain how they should profile their existing best customers in order to find clients that are similar who are more likely to have what they want and we did have a couple of misunderstandings as they thought that I wanted to market to their existing customers and in the great scheme of things that is probably what I would have suggested they do as mining the existing customer base is an excellent source of low cost easy to sell to customers which don't leave you feeling like you have to introduce yourself time and time again. However this is not what I mean't and in the end I had to get out the ol' bag of analogies and the one that seemed to fit best was the lion's lunch.
Lions sit around the drinking pool all afternoon not because they are thirsty or in case they will get thirsty later it's because by and by their lunch will pop along, probably in a weakened state ready to be snapped up. Weakened because in the world of the gazelle, smartish creatures who can spot a lion from a sniff in the wind 10 miles away and a pool of drinking water 20 miles away but they have to weigh up how long can they try to wait out the lions, hoping for boredom, until they just cannot wait any longer for a drink and having to face the snoozing preditor against dropping down with heat exhaustion and dying of thirst. I reckon that they think that they can get away with it if only their mates get eaten first so they go on down en-masse and attempt to slurp it up. My money is on the Lion as whatever happens he has weighed it up and will probably either get a healthy fresh snack or a bit of a dehydrated take away - worst case. The analogy a bit long winded is that the Lion has profiled his lunch and knows their behaviour and with the right attack strategy will snaffle enough earnings to feed the wife and kids for another day at least then it's back to snoozing. Find your waterhole profile your lunch and prepare your strategy. Data mining has never been so tasty...
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