How many of us can rely on our memories to coherently tell people we have just met what we do? Why we do it? And why they should keep us in mind for future business? Remember that almost all the best speeches have been well prepared and rehearsed until they seem "off the cuff" tough isn't it?
Content should appeal not only to the listener but to the twenty people they meet today who they need to impress. So next time you present your elevator pitch or one minute promotion please bear it in mind that you need to give me enough good stuff about your business to make me look good!
Sent from my BlackBerry® wireless device
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